By: Social media Today If you own a small business with products that rely heavily on e-commerce, maintaining a website and social media presence is more than a necessity.  Blogging your service is also a great way to drive traffic to your blog and website. As such, procuring web space for a blog is essential in order to make surfers aware of your product or service while driving traffic to your company’s website. However, simply establishing a blog and updating it with content is not enough. Massive competition for clicks and views—user attention—is ubiquitous online, so it is wise to  [ Read More ]

There are many components of an SEO campaign. If you are just getting started it may seem overwhelming to hear about all of the different elements that are involved in executing a good SEO campaign. That’s why it’s best to view SEO as a step by step process in order to ensure that things are being done correctly. Rushing through the SEO process or jumping from one activity to the next without completing the prior step can result in a disjointed and unorganized campaign. Once all industry and competitor analysis has been completed, search engine optimization involves two phases. The  [ Read More ]

By: Beverly Macy | Co-founder and CEO, Gravity Summit LLC Can you believe we’ve just sailed past the first half of 2012? Social media continues to make inroads into our business lives and is finally being taken seriously by business leaders in most industries from entertainment to healthcare to financial services to non-profits and beyond. Here’s 3 Big Trends to Watch for the Next 6 Months: 1. Social Goes Visual From Pinterest to Instagram and more, social has gone visual. The way that news and information is organized and distributed has gone visual. Curating and social sharing of content visually  [ Read More ]

By Pedram Tabibi | Young Island Twitter’s popularity is growing by the day, and the Tweet is now a daily (and preferred) method of communication for many. According to a recent infographic, there are currently over 465 million registered Twitter accounts and well over 100 million active users. Even I entered the Twitter world @PedramTabibi. Twitter is also beginning to see green, as Twitter’s projected advertising revenue will surpass half a billion dollars ($540 million) by 2014. At the same time, however, there are responsibilities and laws that come with Twitter use. As companies increasingly integrate social media platforms into  [ Read More ]

Posted Mar 12, 2012 11:59 AM CDT By Debra Cassens Weiss | ABA Journal Law News Now Large law firms trying to attract notice from corporate counsel are increasingly turning to social media to showcase their expertise—and hiring experts to make it happen. Several of the nation’s top law firms are hiring full-time social media specialists, the Washington Post reports. They include Nixon Peabody, which plans to have its first social media manager on board in April, and Latham & Watkins, which hired a former legal journalist last year to oversee its social media platforms. The story cites an American  [ Read More ]

As the popularity of social media sites such as Facebook and Twitter continues to grow, so too do employers continue to struggle with addressing social media issues in an effective, yet legal, way. A byproduct of this struggle is a social media report released by the National Labor Relations Board’s Acting General Counsel in late January. It provides a summary of all social media cases reviewed by the NLRB within the last year. The NLRB considered fourteen cases in 2011, with those cases involving two primary categories. One category of cases involved whether the written policy of an employer was  [ Read More ]

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